If you Ain’t First Your Last

Yesterday I received a text in the morning saying to be at work in 15 minutes. I was a bit confused but got ready very quickly and got a ride with some other employees.We were briefed on a situation which could be a PR nightmare and our team was in charge of crisis management.

I kicked into serious mode not letting the situation get to myself or the others and we complied all the facts and research,wrote the reports and had a response ready for the media.Coming into this job I was a little concerned about how I would deal with crisis management but was very proud of how I handled it.

I think that during a crisis it is essential to have a plan of who to contact, what you need to find out and then what documentation needs to be drafted. Also its all about the facts and you cannot under any circumstance make assumptions you just have to roll with the punches.

In the case studies I have read the groups that struggle with crisis management the most are those that don’t act quickly enough. When we found out the situation we were in the office about 2 hours later and that’s even on a holiday weekend. I feel that companies still to this day don’t see how important it is to jump on top a situation because when the media makes speculations and you don’t have the facts to back your statements up you lose credibility and when you lose credibility you lose consumers.

It was a very serious reminder of that fact that if it walks like a duck, talks like a duck,then its a duck and in this situation the first one to find the duck is the one that is in the clear. In any PR Crisis your plan of attack will allow you to handle any situation and be ready for the next nightmare cause sadly its bound to happen,especially when you least expect it !


Lessons from a Legend

This past week I spoke to a man named Dr. Dirghalli, he is an 84 year old retired minster, yet he still is such an influential person. He is the face of our organization and is the spirit that drives it. You might ask how and why is this person so influential?

His knowledge is incomprehensible and his personality is filled with love. He is a man that brings out the best around him because he knows how great a man can be. In talking with him I laughed and smiled and learned so much. He even talks about men who I have never known but only have heard the name or seen a picture, yet his stories sound like you are right there.

However, during these past few days he has taught me an important lesson, that we are not created to be individuals,but we are created to be in a community. To help each other and  learn from each other. When you think about it we all depend on those around us in good moments and in sad moments but I never really put the two together till earlier this week. Other lessons included giving yourself some down time and enjoying everything life has to offer.

I truly hope I am as or nearly successful and am that influential to those around me. Today in the society we live in is tainted, but if people come together, we are a force that will shake this world, spin it upside down and create something we have only dreamed about!

Photo by Chris Kirkeby

Photo by Chris Kirkeby


Chapter 3 The Real World

I started a new chapter of my life today in an office in Indianapolis. I saw the pages turning but have finally made it to this point. I’m learning and trying to keep up but this real world thing is so different compared to college. My apartment is all set up and the guys I live with are the guys I see in the office which leads to jokes and laughs. I have meet many people and have even become an Honorary Kentucky Colonel. I have come up with some wonderful promotional ideas and met a living legend. The one thing I have learned so far is that your selling and personality skills will ultimately lead you to success. Even the greatest people on this earth sometimes just  need a break and some relaxation, so make sure to enjoy the stressful side of a job but to  go and find a place that screams freedom!  So far so good…who knows what is next, but for now I’m learning and loving it!

Graduation Day +17

Good old fashioned Cap toss

So about two weeks ago I walked across that stage in cap and gown and received my diploma conferring my college degree. I already know whats next in my life which is a job waiting for me in Indianapolis. However, what about all those grads who don’t know whats next? There grad day +17 is completely different.

Now is when they send out the resumes and try to get  interviews. Amongst all the resumes and other people interviewing how do you make yourself stand out as a brand new college grad? After all most grads only have internships but there are ways you can make yourself stand out more and get a good entry level job.

Some of the most common mistakes are spelling and grammar errors, not researching the company at all or enoug

h and not being able to communicate effectively.

In order to land that first  job you need to be assertive, confident and personable to the interviewer for example by saying you can multitask and give an example. People want to make sure you are an asset to there company and can pull your own weight.

Not to mention that you need to form a network of professionals you will be able to find out what is happening locally. The best way to find jobs is to get involved in the local professional  advertising and public relations groups and clubs.

The three most important aspects employers look for are passion, dedication and a person who can work well with others. All these tips and pointers have come from professionals that are in the field. Overall you have to prove you have the skills and ideas to take your employers company to the next level!

Just make sure you don’t let the + graduation time go to waste and find a job that will allow you to grow, learn and be a fun while tough challenge!

A True Fiasco

Mainstream music as a whole has become something without meaning, caring and instills bad values in kids. However, a somewhat mainstream rapper Lupe Fiasco took a different and in my opinion, favorable route in his new album Lasers.

His song Words I Never Said, deals with politics, media and society as a whole. It calls out monopolies, news stations and Islam. His message in this song is unique and its not only unusual but refreshing to see a rapper who actually cares about this world instead of taking about parties and girls .

The music video is a bit dramatic but fits great with the lyrics and really makes you think about different topics. He is actually Islamic and calls out terrorist organizations as well.

In my opinion some of the lyrics are a bit over the top but most of them hit home and make you realize how important it is to speak up than to not speak at all! Especially when he talks about his problem, which is that he is peaceful and that he believes in the people.  He also instills the belief  that silence is worse than all the violence.

This song is lyrically amazing and does call out some serious problems that are taking place in our world today. The most important part to remember is that its all our responsibility to speak our mind. With his new CD Lasers he makes his opinions known and accepts who he is and he made sure his music has meaning behind each and every word. So do you think he went over the edge or made complete sense?

Guest Blogger: Ash Islas :And, so the internship begins

Ash Islas is a senior journalism major at Florida Southern. She will continue her communication studies in the fall at the graduate level at USF.   This post talks about her internship this past semester you can read more of her Out of Ash’s blog here.

As I walked up the steps of the Cleveland Heights Golf Course, I admitted to myself that I was overwhelmed because in the past when I ignored that feeling. . .I usually crashed in a matter of seconds.  When I walked through the door I felt lost for about 20 seconds because I knew my supervisor, Ron,  Director of Florida Operations for the Detroit Tigers,  would be there, but not sure if I had arrived too early (13 minutes to be exact).  As I looked around the restaurant area I felt even more lost.  When I looked toward the bar area, which also had tables, I spotted my supervisor.  As I approached him I was greeted by middle-aged men. . .of very little flavor if you know what I mean.  A few of the gentlemen introduced themselves to me and I shook hands and introduced myself as “Ron’s intern from Florida Southern” (primarily because I had a fairly good chance that they would be Southern alums).

As we sat around a few tables the discussion about the upcoming events to commemorate the 75th Anniversary of the Detroit Tigers Spring Training in Lakeland.  A few agendas were handed out and as I skimmed through them, I felt eyes on me from those I didn’t have an opportunity to meet.  I tried my best to ignore them, but when I glanced up every so often, I knew my paranoia was well-founded because they would dart their eyes away from me just a second too late when I caught their eyes.

As the meeting moved on “Press Conference” on one of the agendas jumped at me like a lightning strike in the middle of the night.  I knew I wanted to work with whomever was going to be assigned that task, but was unsure of how to say it – I was only an intern.  When it was assigned to the person whom I had worked with on creating the 75th Anniversary website, I knew I would be able to voice my interests. . .but, as soon as I was about to raise my hand (I still feel like that’s necessary) Ron asked if I wanted to help.  I smiled and nodded my head.  This little Latina was going to work on a Press Conference for the Detroit Tigers only the second official week of the internship.  Thank you, Jesus.

*For those of you who may be confused, I have been affiliated with the Detroit Tigers since April 2010, but as a part-time employee.  In October of 2010, I approached Ron Myers, Director of Florida Operations for the Detroit Tigers, for an internship for the spring semester; I was offered one starting that day.  I created the website for the Tigers 75th Anniversary of Spring Training in Lakeland.  On January 11, 2011 I started my internship with them for academic credit.  Here we go!

Secrets don’t make friends

Credit to mediabistro.com

The world we live in is always moving and there is little room for privacy. Off the record used to be an idea that if you were not around camera’s or those in the media field you can say what you want without being criticized for it publicly.

Today people can easily hear everything you say. Through social media one bad impression of a person or company can be posted online and hundreds of impressions will be made by there friends and family that view there page consistently.

There are 5 simple rules cited by Gil Rudawsky:

1) “Off the record” is not considered off the record anymore

2) Never say anything to a reporter that would make you look bad

3)Temper your comments in public places

4)After you are done speaking to a reporter, make sure they are not continuing to listen, through an open mic or otherwise

5) Finally, it’s best to keep to simple—and noncontroversial—topics, especially during sound checks

These rules are essential to follow for not only politicians and celebrities but ourselves as well. When we walk to class we hear people say ridiculous things, now they are off the record, but we will always remember or at least have an idea of what was said. After all there really are no places for secrets anymoree because one wrong word or phrase can put you in a terrible situation.