Category Archives: Topic of the Week

A Store on the Go

 Credit to Online Media Daily

Credit to Online Media Daily

Is mobile shopping a thing of the future? Wal-Mart and P&G beleve it could be! They recently teamed up to promote online and mobile shopping. These mobile stores are driving around New York City for the next month. You can now order a product from one of these mobile stores without even leaving for a Wal-Mart and its delivered to you free of charge.  This battles some of the issues larger companies have when starting branches in densely populated cities.

The mobile store features popular products such as paper towels, shampoo and dog food.  There are also QR codes on the vehicle to allow you to order from Wal-Mart as you walk down the street. Wal-Mart believes this will  increase the sale of  products online to better compete with Amazon.The vehicle even has a twitter page allowing followers to request a vehicle to come to their neighborhood.  To read more about the mobile store click here.

After all in a city like New York this will grab the attention of many and Wal-Mart will get their name out to the public even more through the reach of social media and online purchases within the next month. However, the question is will this be a quick fad that will eventually die out or could this be the start to the future where companies are mobile and sell people things as they are on the go?

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Just a click away

As we all know facebook has continued to reign the social media world. Marketers have continued to utilize facebook ads to promote there business and get traffic to the website. However, is it really working to break through the ad clutter and connect consumers with your brand?

A recent study done by the Associated Press and CNBC has shown that 83% of facebook users never or  hardly ever click on the ads. There is also evidence that consumers do connect with brands however that does not mean they click on the ads or go to the brands website. The most difficult area to gauge is that some brands use facebook ads to drive them to another site or page but others hope to generate conversations. This study has also shown that people love to roam throughout facebook and are not as likely to leave facebook to visit a brand site. To view the specific results of the study view this page http://bit.ly/KHojc8.

I have utilized facebook ads for my company to promote our new subsidiaries however the success depended on the demographic and it still was not as successful as I would have hoped. I would encourage brands that are interested in facebook ads to utilize pages and possibly utilize ads to get people to the facebook page. This allows consumers to stay in the realm of facebook but they still can like the page and view it often.

After all its up to the consumer to click on the ad or like the page. Our goal as advertising professionals is to come up with words and images to gain there attention to click on the ad! However, I believe brands should not rely heavily on facebook ads and they need to find a way to measure the success of facebook ads. For now it seems like it may just be one to many clicks.


The Pitch: A fastball or foul ball

AMC has created a new program called “The Pitch” which details the life of advertising professionals and shows your everyday person the behind the scenes view of an advertising firm. The firms review the creative brief and put together a campign for a certian product and then pitch there concept to the company seven days after recieving the brief.

This show truly informs people about the blood sweat and tears that go into an idea. The fact is that ideas are always out there however that one idea, that one thought will put you on top of the competition because its something the other agency did not think of at all. In order to win you put everything on the line, it all comes down to the execution of the pitch and the client’s thoughts on the concept.

This show is also unique because it gives people insight about the world of advertising and how challenging it can be. The Ad world is one that gives you the highest of highs and lowest of lows but that is what makes it so exhilarating! Each day in an ad firm is a different task, a different client and a different challenge. I think this show does an awesome job of showing people the life of an advertising professional.  Every advertising professional should want to be to be part of an agency that pushes the envelope and has that one idea that stands out and changes the view of the agency and even the industry. After all its a way of life and its one that I enjoy tremendously!


Lessons from a Legend

This past week I spoke to a man named Dr. Dirghalli, he is an 84 year old retired minster, yet he still is such an influential person. He is the face of our organization and is the spirit that drives it. You might ask how and why is this person so influential?

His knowledge is incomprehensible and his personality is filled with love. He is a man that brings out the best around him because he knows how great a man can be. In talking with him I laughed and smiled and learned so much. He even talks about men who I have never known but only have heard the name or seen a picture, yet his stories sound like you are right there.

However, during these past few days he has taught me an important lesson, that we are not created to be individuals,but we are created to be in a community. To help each other and  learn from each other. When you think about it we all depend on those around us in good moments and in sad moments but I never really put the two together till earlier this week. Other lessons included giving yourself some down time and enjoying everything life has to offer.

I truly hope I am as or nearly successful and am that influential to those around me. Today in the society we live in is tainted, but if people come together, we are a force that will shake this world, spin it upside down and create something we have only dreamed about!

Photo by Chris Kirkeby

Photo by Chris Kirkeby

 


Guest Blogger: Ash Islas :And, so the internship begins

Ash Islas is a senior journalism major at Florida Southern. She will continue her communication studies in the fall at the graduate level at USF.   This post talks about her internship this past semester you can read more of her Out of Ash’s blog here.

As I walked up the steps of the Cleveland Heights Golf Course, I admitted to myself that I was overwhelmed because in the past when I ignored that feeling. . .I usually crashed in a matter of seconds.  When I walked through the door I felt lost for about 20 seconds because I knew my supervisor, Ron,  Director of Florida Operations for the Detroit Tigers,  would be there, but not sure if I had arrived too early (13 minutes to be exact).  As I looked around the restaurant area I felt even more lost.  When I looked toward the bar area, which also had tables, I spotted my supervisor.  As I approached him I was greeted by middle-aged men. . .of very little flavor if you know what I mean.  A few of the gentlemen introduced themselves to me and I shook hands and introduced myself as “Ron’s intern from Florida Southern” (primarily because I had a fairly good chance that they would be Southern alums).

As we sat around a few tables the discussion about the upcoming events to commemorate the 75th Anniversary of the Detroit Tigers Spring Training in Lakeland.  A few agendas were handed out and as I skimmed through them, I felt eyes on me from those I didn’t have an opportunity to meet.  I tried my best to ignore them, but when I glanced up every so often, I knew my paranoia was well-founded because they would dart their eyes away from me just a second too late when I caught their eyes.

As the meeting moved on “Press Conference” on one of the agendas jumped at me like a lightning strike in the middle of the night.  I knew I wanted to work with whomever was going to be assigned that task, but was unsure of how to say it – I was only an intern.  When it was assigned to the person whom I had worked with on creating the 75th Anniversary website, I knew I would be able to voice my interests. . .but, as soon as I was about to raise my hand (I still feel like that’s necessary) Ron asked if I wanted to help.  I smiled and nodded my head.  This little Latina was going to work on a Press Conference for the Detroit Tigers only the second official week of the internship.  Thank you, Jesus.

*For those of you who may be confused, I have been affiliated with the Detroit Tigers since April 2010, but as a part-time employee.  In October of 2010, I approached Ron Myers, Director of Florida Operations for the Detroit Tigers, for an internship for the spring semester; I was offered one starting that day.  I created the website for the Tigers 75th Anniversary of Spring Training in Lakeland.  On January 11, 2011 I started my internship with them for academic credit.  Here we go!


Guest Blogger: Megan Getter “Widgets and Badges and more: Oh my!”

This week our guest blogger is Megan Getter from Florida Southern. She is pursuing a degree in communication. You can read more of her blog posts at her Waves and Ripples site. This article discuses what widgets and badges are and how to utilize them to promote yourself or your company.

It’s not as much fun to say as lions, and tigers, and bears, but I’ll explain why they can be more helpful than carnivorous mammals.

lions and tigers and bearsImage Credit: “Pick me! Pick me!” By captainxo

A few things you should know before we get started…

Widgets

First, according to Wikipedia, a widget is “a stand-alone application that can be embedded into third party sites by any user on a page where they have rights of authorship (user can edit coding of page).”

Example:

I use widgets a lot on this blog. If you look on the right side, each of the different items is a widget enabled by the blog theme. There’s a widget at the bottom of the page too! (See word clouds.)

Badges

Second, also according to Wikipedia, a badge is “a small image used on websites to promote web standards, products used in the creation of a web page or product, to indicate a specific content license that is applied to the content or design of a website.”

Think of badges as bling or flair. You can show of all the cool stuff that means something to you.

Example:


HTML5 Powered with Connectivity / Realtime, CSS3 / Styling, and Graphics, 3D & Effects

I got this badge off the HTML5 logo creation site. You often have to click on the badge to find out what it means. Maybe you should do that for this one too! ;)

Practicality

For a company or nonprofit, the use of badges and widgets can come in handy. A company can create a badge or widget for others to display on their website. For donating to a cause, someone could get a “giving badge” to share.

A widget can be created to provide a special service to either clients or potential customers. Think industry news! Or a countdown till the release of a book, movie, or event. People love to display widgets (gadgets for windows) on their desktop and blog, so make sure whatever you create is versatile.


Wanted: Viral Video’s

An average everyday joe can post a video on YouTube. However, the question you have to ask yourself is how do video’s like David after Dentist and others become so popular?

In my opinion its because you relate to them and it reminds you of some past story and triggers your emotions. Some videos have humor, others are scary and some make you sad. Either way you are attached to that video for a reason.

As we can see in this World of Warcraft video they use humor and play up the obsession that people have with the game. Its simplicity applies to its success by having over 24 million views and in a way promoted the game. This was one of the first “viral” videos I’ve ever seen and still to this day makes me laugh!

This other video shows that anyone can make a viral video and become a star. This young kid, Keenan Cahill has become an internet sensation. He has done videos with the New York Nicks, David Guetta  and 50 cent. He is from Chicago and started off by lip-sinking to popular pop songs and making faces while singing. People can relate to that feeling of letting go. He also has Maroteaux-Lamy Syndrome, which gives him a dwarf-like appearance but this also makes him an inspiration. His singing and continued drive to do what he loves makes him a true role model to take what you have and make the most out of it!

Viral videos are truly becoming a way for businesses and people to gain the attention of thousands. Now everyone is waiting for that time where a camera will capture an unforgettable moment, which when posted online gains enormous notoriety.

My advice is to not forcefully make a viral video but rather come up with a good idea and strategy that connects and triggers peoples emotions and that is unique yet simple and gets your message across. If people do that there video may not be as prominent as these videos above but will definitely gain notoriety.