Kia has been trying to actively promote its car company and make it a larger part the automotive industry. It now uses NBA star Blake Griffin to promote its new 2012 Optima. However, even though its ads are noticeable are they hitting home with consumers? Its dancing hamsters have been unique ads that people have enjoyed and loved. Not to mention that the hamsters have only been around for about a year or two…so why this leap to a NBA Star which almost didn’t even have a season?
I believe they stand out yet is it surpassing the hamster concept? We all know that logos, concepts and ads need to change to continue to peak consumers interest but is this really the best way Kia could have gone about it? In my opinion the commercials are too much and Kia should have created a campaign based off comedy but this new campaign could be altered to relate more to everyday problems and how you overcome them, if they were even going to completely change the concept. After all there customers are simple, younger, urban and multi-culturally diverse people so I understand what they are trying to accomplish by revamping there advertising. Only time will tell if this campaign is a bust or a craze that even the hamsters didn’t see coming!
The winding road of life -GoogleImages
Being on the ground was a wide variety of experiences some good, some bad some just unsure of how to label them but overall I learned a wide variety of lessons. The road is a true test of your character.
I’ve dealt with Public Relations nightmares, worked with people of all ages, and have given them feedback on there operations. I have learned that every branch is different. Every single one has some problem and how you address it in the few days you have there and work with management to improve it is what makes you learn. After all I believe you learn from your experiences and how you handle them and manage them allows you to learn more. I learned that no matter what business is business and you can’t take anything personal. People will always judge you however you need to work with them to build rapport and allow them to work with you.
I believe that time management in the professional world is one that also takes time to learn. No matter what, you need to give yourself time to not think about work and keep yourself mentally stable and not burnt out. After all when you travel and are on the road its very difficult. You always are working but you need that time to relax and talk with family and friends. 7 months into the real world this is what I’ve learned and so much more!
Credit to PSD Graphics
I recently assisted in planning an event for about 700 people this past weekend. The event went very well for my first event planning experience. However, here are some tools that will help keep you and I ahead of the game. These tools are stowed away in our toolbox, our briefcase.
Business cards are essential. This past weekend I brought business cards but left some in the room and ended up running out of them till I returned to the room that night and grabbed more for the morning. Its very important to have them in your briefcase and also in your wallet. Also have a business card binder, this will allow you to keep the cards you receive organized. After all you never know who you will meet or who you may need to call.
You also need a notepad where you write down everything that takes place in meetings. A professional should want to make sure this notepad is always with you. Again you never know what idea may pop into your head. Its also essential to reference your notes because it may have vital information that can assist you tremendously. This even means a pocket notepad to keep in the car because clients may call you and it may be tough to multitask so just write it down! Make sure to also have more than one pen because they are prone to run out of ink at the worst times.
You need your confidence, willingness to learn and optimism. This will allow you to think quickly and effectively when your put into a situation. Your briefcase is your tool box to help you succeed not hide behind! So give your sidekick support after all he is your right hand man in every battle!
Yesterday I received a text in the morning saying to be at work in 15 minutes. I was a bit confused but got ready very quickly and got a ride with some other employees.We were briefed on a situation which could be a PR nightmare and our team was in charge of crisis management.
I kicked into serious mode not letting the situation get to myself or the others and we complied all the facts and research,wrote the reports and had a response ready for the media.Coming into this job I was a little concerned about how I would deal with crisis management but was very proud of how I handled it.
I think that during a crisis it is essential to have a plan of who to contact, what you need to find out and then what documentation needs to be drafted. Also its all about the facts and you cannot under any circumstance make assumptions you just have to roll with the punches.
In the case studies I have read the groups that struggle with crisis management the most are those that don’t act quickly enough. When we found out the situation we were in the office about 2 hours later and that’s even on a holiday weekend. I feel that companies still to this day don’t see how important it is to jump on top a situation because when the media makes speculations and you don’t have the facts to back your statements up you lose credibility and when you lose credibility you lose consumers.
It was a very serious reminder of that fact that if it walks like a duck, talks like a duck,then its a duck and in this situation the first one to find the duck is the one that is in the clear. In any PR Crisis your plan of attack will allow you to handle any situation and be ready for the next nightmare cause sadly its bound to happen,especially when you least expect it !
I started a new chapter of my life today in an office in Indianapolis. I saw the pages turning but have finally made it to this point. I’m learning and trying to keep up but this real world thing is so different compared to college. My apartment is all set up and the guys I live with are the guys I see in the office which leads to jokes and laughs. I have meet many people and have even become an Honorary Kentucky Colonel. I have come up with some wonderful promotional ideas and met a living legend. The one thing I have learned so far is that your selling and personality skills will ultimately lead you to success. Even the greatest people on this earth sometimes just need a break and some relaxation, so make sure to enjoy the stressful side of a job but to go and find a place that screams freedom! So far so good…who knows what is next, but for now I’m learning and loving it!
Ash Islas is a senior journalism major at Florida Southern. She will continue her communication studies in the fall at the graduate level at USF. This post talks about her internship this past semester you can read more of her Out of Ash’s blog here.
As I walked up the steps of the Cleveland Heights Golf Course, I admitted to myself that I was overwhelmed because in the past when I ignored that feeling. . .I usually crashed in a matter of seconds. When I walked through the door I felt lost for about 20 seconds because I knew my supervisor, Ron, Director of Florida Operations for the Detroit Tigers, would be there, but not sure if I had arrived too early (13 minutes to be exact). As I looked around the restaurant area I felt even more lost. When I looked toward the bar area, which also had tables, I spotted my supervisor. As I approached him I was greeted by middle-aged men. . .of very little flavor if you know what I mean. A few of the gentlemen introduced themselves to me and I shook hands and introduced myself as “Ron’s intern from Florida Southern” (primarily because I had a fairly good chance that they would be Southern alums).
As we sat around a few tables the discussion about the upcoming events to commemorate the 75th Anniversary of the Detroit Tigers Spring Training in Lakeland. A few agendas were handed out and as I skimmed through them, I felt eyes on me from those I didn’t have an opportunity to meet. I tried my best to ignore them, but when I glanced up every so often, I knew my paranoia was well-founded because they would dart their eyes away from me just a second too late when I caught their eyes.
As the meeting moved on “Press Conference” on one of the agendas jumped at me like a lightning strike in the middle of the night. I knew I wanted to work with whomever was going to be assigned that task, but was unsure of how to say it – I was only an intern. When it was assigned to the person whom I had worked with on creating the 75th Anniversary website, I knew I would be able to voice my interests. . .but, as soon as I was about to raise my hand (I still feel like that’s necessary) Ron asked if I wanted to help. I smiled and nodded my head. This little Latina was going to work on a Press Conference for the Detroit Tigers only the second official week of the internship. Thank you, Jesus.
*For those of you who may be confused, I have been affiliated with the Detroit Tigers since April 2010, but as a part-time employee. In October of 2010, I approached Ron Myers, Director of Florida Operations for the Detroit Tigers, for an internship for the spring semester; I was offered one starting that day. I created the website for the Tigers 75th Anniversary of Spring Training in Lakeland. On January 11, 2011 I started my internship with them for academic credit. Here we go!
Credit to mediabistro.com
The world we live in is always moving and there is little room for privacy. Off the record used to be an idea that if you were not around camera’s or those in the media field you can say what you want without being criticized for it publicly.
Today people can easily hear everything you say. Through social media one bad impression of a person or company can be posted online and hundreds of impressions will be made by there friends and family that view there page consistently.
There are 5 simple rules cited by Gil Rudawsky:
1) “Off the record” is not considered off the record anymore
2) Never say anything to a reporter that would make you look bad
3)Temper your comments in public places
4)After you are done speaking to a reporter, make sure they are not continuing to listen, through an open mic or otherwise
5) Finally, it’s best to keep to simple—and noncontroversial—topics, especially during sound checks
These rules are essential to follow for not only politicians and celebrities but ourselves as well. When we walk to class we hear people say ridiculous things, now they are off the record, but we will always remember or at least have an idea of what was said. After all there really are no places for secrets anymoree because one wrong word or phrase can put you in a terrible situation.