Viral videos have worked wonders for brands but what happens when you make a video and try something new, different and also unique? It also goes viral! This past week Jennifer Aniston did a spot for SmartWater combining every type of viral video into one masterpiece.
This ad is one that required very little creative ideas and just made a mix of past viral video concepts which included your usual sex,funny, cute, to ridiculous appeals to keep you interested. The ad targeted these concepts and made fun of other approaches that have somehow become popular.
The commercial starts with the one and only Keenan Cahill who has become an internet sensation with his lip sinking, immediately grabbing your attention. As it continues you can’t help but laugh and enjoy it. The video has already over five million views on youtube!
Personally I think it is a little bit uncreative but I love it! In a unique way it is brilliant, especially when she states why she is making a video that “turns into a virus.” I think the company is taking a step in the right direction and is getting there competitors such as Evian and Aquafina’s attention. I think it was a big success overall for a market that advertises through traditional media. So has advertising for water gotten smarter?